Profits start with designing your product and pricing to fit your market. Veteran consultant and author Tom Gray will explain how to design your product offer and pricing plan to deliver value to customers and healthy profits for your business. Some of the techniques you will learn are:

• Value proposition
• Product tiers and bundling
• Product road map and life cycle
• The six crucial pricing guidelines
• How to calculate the effect of price changes on your bottom line
• Setting a shop rate and pricing for parts
• How to raise prices

You will also get and get worksheets to apply them to your own business.