Workshop description:
Social media marketing has moved beyond Facebook and LinkedIn as the only tools to use to build your business. Twitter has emerged as a tool that gives small businesses a great way to communicate your message to clients.  Join us at this SCORE workshop to learn how and where to fit Twitter into your marketing mix.
 
We'll start with the basics but quickly move to what actions you can take to make Twitter work for you. We'll cover common jargon such as followers, hashtags, tweets, retweets, chats, trending topics, tweet-ups, lists, Tweeps, favorites and more.  We'll also share some tips, tricks and tools for Twitter netiquette, finding the right audience, figuring out exactly what to talk about, and ways to have fun!  You'll leave the workshop energized and full of knowledge about the Twittersphere and the value 140 characters can have for your business! 
 
Our presenter, Peggy Wainscott is the Online Marketing Director for The Price Group, a marketing firm serving entrepreneurs and small to mid-sized organizations and businesses.  She has over 30 years of marketing and business experience at both entrepreneurial start-ups and major corporations. She is a frequent contributor and highly regarded SCORE partner, offering expertise in social media marketing.
 
In her current position, she has developed and launched several new online marketing initiatives for The Price Group including social media marketing and Google Adwords Advertising. Peggy now manages and oversees those service offerings for clients.
 
She is a Google Adwords Certified Professional, having passed multiple exams that assess Google's product expertise. Peggy received her Bachelor of Science degree in Computer Science from University of Illinois' College of Engineering and an MBA from Northwestern University's J. L. Kellogg Graduate School of Management.